Shell Powering Progress Together 2013 Rotterdam

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Shell Powering Progress Together 2013 Rotterdam

On May 15th, 2013, the Shell Powering Progress Together Forum brought together 500 delegates from all areas of society, including government, business and civil society. Presenters from the different areas of society discussed the implications and solutions for the worlds’ vital resources that will come under greater pressure over the next decades to come.


Below is the full coverage shared during the event itself. Further information can be found online here. For more about what Shell is doing on resilience, click here



  • 5/15/2013 1:39:54 PM
  • It's not about the biggest or the largest, but about the innovation that goes into it.

    5/15/2013 1:40:15 PM

  • In Masdar the world's largest offshore wind farm offers 630MW of clean energy.
    5/15/2013 1:41:17 PM
  • Bader explains: We start with capacity building at Masdar Institute - doing the academic research critical to clean energy and sustainable technologies.

    by camera on May 15, 2013 at 3:36 PM via email
    by camera on May 15, 2013 at 3:36 PM via email
    by camera on May 15, 2013 at 3:36 PM via email
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    5/15/2013 1:41:59 PM
  • Access to energy is the cornerstone to the development of any nation.

    5/15/2013 1:42:10 PM


  • 5/15/2013 1:43:01 PM
  • We need to find a way to produce hydrocarbon resources in a more sustainable way. We are committed to carbon capture and storage. This allows us to reduce carbon emissions from industrial sites.
    5/15/2013 1:44:54 PM

  • by Shell on May 15, 2013 at 3:13 PM

    We are working to make desalination more affordable, more effective and couple it with renewable energy. It will take us three years for a pilot scheme that we then hope to scale up.


    5/15/2013 1:45:44 PM


  • 5/15/2013 1:46:20 PM
  • Bader concludes with highlights of what has been  achieved at Masdar. One example is that buildings are 10-12 degrees cooler than others in the region, thanks to innovation. The key takeaway is collaboration, sharing of risk to sustain energy, water and food security for the generations to come.
    5/15/2013 1:48:18 PM
  • In future Dan sees technology as becoming an extension of us, making environments more human. 
    5/15/2013 1:50:43 PM
  • Now Daan Roosegaarde, artist and innovator, will talk about the shift from an analogue to a digital world.

    [Samsung Smart Camera] sent you files!
    by camera on May 15, 2013 at 3:49 PM via email

    5/15/2013 1:50:59 PM
  • He talks about the lights he designed in a Rotterdam underpass that make noise when people approach. One couple chose to have their wedding photo taken there. He sees poetry in making our environments more interactive.

    by Shell on May 15, 2013 at 9:51 AM
    by Shell on May 15, 2013 at 9:51 AM
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    5/15/2013 1:52:50 PM
  • Next he shows a clothing material for dresses that become transparent when the body warms. He jokes he is making a suit for men that becomes transparent when they lie. He also talks about a tile that produces energy when people walk over it.
    5/15/2013 1:54:50 PM
  • Daan wondered if we could develop this idea for the road. He spoke with a Dutch road manufacturer to work on this together. His proposal was to have signs appear when relevant- for example warning of a slippery road.   
    5/15/2013 1:59:40 PM
  • Working together brings benefits to two different worlds.


    by Shell on May 15, 2013 at 10:00 AM

    5/15/2013 2:02:16 PM


  • 5/15/2013 2:03:25 PM

  • by Lillo on May 14, 2013 at 4:31 PM

    5/15/2013 2:04:02 PM


  • 5/15/2013 2:05:49 PM
  • Question from the room: How can we consume less energy, food and water?ShellMay 15, 2013 at 4:04 PM

    Thijs says we won't fly less but we need to be more efficient with our planes and the design of our vehicles. In modern power plants the efficiency increase in diesel engines is significant. There are easy gains to be made, rather than asking if we expect people to change their lifestyle.



    5/15/2013 2:06:55 PM
  • Question: Are we being responsible? How do we change behaviours?ShellMay 15, 2013 at 4:07 PM

    Daan says there is knowledge and creativity in people but we forget to think like a network. Sociology is a big part of this. 

    Bader replies that we need perseverance to change energy habits. There is high energy use in his part of the world, but people live in harsh conditions with extreme temperatures. It takes energy to create an environment that can be lived in. Technology can help monitor energy use- but we mustn't forget the human element.

    Thijs says changing behaviour is one of the most difficult things to do. So if you can make it easier, help with a few easy points, quick wins, that can help. Efficiency and being mindful about waste is an easy one. Then that will start to make an impact into the rest of your lifestyle.
    5/15/2013 2:08:28 PM
  • Is there room for improvement when it comes to education?

    Thijs says Shell Eco-marathon is a brilliant example of education and inspiring young people around efficient energy use. Daan agrees that it can be fun, and makes young people part of the process.

    5/15/2013 2:14:54 PM

  • This system is crashing and the new one is unknown. 

    5/15/2013 2:15:58 PM

  • Victoria is now reporting live from our media desk. We are sharing some of your comments and tweets with the room.
    5/15/2013 2:17:56 PM
  • We have shared the current result of our poll. So far 44% of you suggest business should take the lead on resilience. Please keep voting on the page.
    5/15/2013 2:19:55 PM

  • by Shell on May 15, 2013 at 10:23 AM

    5/15/2013 2:24:00 PM

  • by Shell on May 15, 2013 at 10:23 AM

    5/15/2013 2:24:05 PM
  • Dance group ISH gives young people a chance by teaching them unique skills. They performed on stage during a quick intermission.

    by Shell on May 15, 2013 at 10:23 AM

    5/15/2013 2:24:10 PM
  • Time to catch a breath with some break dance and hip hop, before we wrap up this great Powering Progress Together Forum. 

    by Lillo on May 14, 2013 at 4:32 PM

    5/15/2013 2:25:08 PM
  • Two young professionals, Charlie Minter, from the Nationale Denktank and Thekla Teunis from Shell in the Netherlands are welcomed to the stage.
    5/15/2013 2:26:17 PM
  • Thekla explains that Shell is running a project connecting young professionals with local entrepreneurs. One initiative includes building vertical gardens at two schools providing food such as tomatoes.
    5/15/2013 2:28:27 PM
  • The young professionals are taking a bottom up approach to increase resilience in Rotterdam: they are connecting with local entrepreneurs in the city on pilot programmes that will make a difference within the timeline of the next year.

    by camera on May 15, 2013 at 4:27 PM via email

    5/15/2013 2:28:39 PM
  • We may not be CEOs with a lot of power, but what we have in common is our passion.

    5/15/2013 2:30:00 PM

  • Thekla asks for freedom, space and time to put their energy into these projects. She says the projects will then fly.
    5/15/2013 2:30:48 PM
  • Victoria shows an example of the hanging gardens. It seems that eating out of a wall is a Dutch tradition- but this is a healthy version,
    5/15/2013 2:32:43 PM


  • 5/15/2013 2:32:54 PM
  • A floating greenhouse in Rotterdam on the Maas River is another tangible, local initiative that the young professionals are involved in.
    5/15/2013 2:34:54 PM
  • Ahmed Aboutaleb and Peter Voser are now joining Maryam Nazeem on stage for a closing discussion on the issues raised today and the key actions that have been highlighted.
    5/15/2013 2:35:19 PM
  • Ahmed says that resilience is vital for Rotterdam. He has been looking into what investments are needed to protect the city into the future, fro example against flooding. But at the same time it faces the threat of a shortage of fresh water.
    5/15/2013 2:36:39 PM
  • There is a lack of leadership in Europe to tackle these issues. But CEOs like Peter Voser are taking initiative in place of action from the EU.
    5/15/2013 2:38:13 PM


  • 5/15/2013 2:39:11 PM
  • Brussels pays farmers to do nothing. They leave land unused as they receive subsidies for it. We need to change our policies. And we need to take local action.

    by camera on May 15, 2013 at 4:38 PM via email

    5/15/2013 2:39:24 PM
  • Illustrating #ShellPoweringProgress Together 😊 Showing that collaboration and partnership is important. #client #work #edelman #shell

    5/15/2013 2:41:28 PM
  • Peter Voser explains the need to take actions, find the right partners, and the right collaborations. What he's learned from his three decades in business is that once you have a project that works, others will join. Working with action-oriented partners and finding concrete actions to work on together are key steps.
    5/15/2013 2:42:53 PM
  • Having a carbon price that reflects today's reality would be helpful. But we can't wait for that, we need to act now.
    5/15/2013 2:42:57 PM
  • Speaking now: Ahmed Aboutaleb - City of Rotterdam



    by Shell on May 9, 2013 at 5:09 PM

    Ahmed Aboutaleb was installed as Mayor of Rotterdam on January 5, 2009. Prior to this, on February 22, 2007, Aboutaleb was appointed State Secretary for Social Affairs and Employment in the fourth Balkenende government. 




    5/15/2013 2:44:37 PM


  • 5/15/2013 2:44:52 PM
  • Ahmed was invited to New York by Mayor Bloomburg and former President Clinton to discuss Building Resilient Cities. He compares it metaphorically to eating an elephant- it must be done in small pieces.
    5/15/2013 2:46:02 PM
  • Ahmed explains his work with New York City in helping build greater resilience in the wake of Hurricane Sandy. Being a low laying Delta like Rotterdam you need to build in resilience in plans and get investors and others on side.
    5/15/2013 2:47:57 PM
  • Peter agrees that actions must be taken now. He says that sustainability and climate change are becoming increasingly important to investors.
    5/15/2013 2:50:04 PM
  • There are really fundamental questions that we need to ask such as why we eat tomatoes in the winter that are grown under extreme circumstances.
    5/15/2013 2:52:19 PM
  • Maryam asks which one thing the speakers would like to highlight. Peter comes back again to the theme of collaboration.
    5/15/2013 2:54:17 PM
  • Peter explains how he is leading an action-oriented initiative to help increase societal resilience that includes companies from across different sectors such as the insurance industry.


    5/15/2013 2:55:20 PM
  • Water management will be key, for instance. It is about our existence.

    by camera on May 15, 2013 at 4:38 PM via email

    5/15/2013 2:56:15 PM


  • I've learned a lot over the past few years about bringing different people together to work on solutions. Only integrated solutions will work. What I learned today is that there is a lot going on, a lot is being tried, and we know we need different business models. We are on the right track. I will continue to work with other companies - for example the resilience initiative I am involved in with nine other companies - to continue taking action to build societal resilience. - Shell CEO Peter VoserShellMay 15, 2013 at 4:56 PM

    5/15/2013 2:57:18 PM
  • Peter ends by thanking Rotterdam for being an excellent host. Great round of applause.

    Learn more about what Shell is doing on resilience here reports.shell.com
    5/15/2013 2:58:10 PM


  • 5/15/2013 3:01:59 PM
  • Thank you very much for joining us online today from all overt he world for Shell Powering Progress Together here in Rotterdam. All the coverage will be here on the website to look back over and delve into in detail over the coming days and weeks.
    5/15/2013 3:05:20 PM
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